Engineering Intelligence & Guides
Technical deep dives and engineering guides at the intersection of programmatic advertising and AI, decoding complex standards so you can focus on building what matters.
NY Synthetic Performer Law: What Ad Agencies Need to Know Before June 2026
New York's Synthetic Performer Law (S.8755-A) takes effect June 2026. It requires written consent and prominent disclosure for every AI-generated replica of a real performer's voice or likeness in advertising. Penalties run $1,000–$5,000 per violation.
Does My AI Ad Need a Disclosure Label?
The IAB AI Transparency and Disclosure Framework answers this with a clear materiality test — not based on how much AI you used, but on whether a reasonable consumer could be misled. Full rules for images, video, audio, synthetic personas, and text.
IAB AI Transparency & Disclosure Framework: Complete Guide 2026
The IAB AI Transparency and Disclosure Framework (January 2026) defines when AI-generated ad content requires disclosure, what labels to use, and how C2PA metadata signals compliance. Complete guide covering all five content types, the three-part materiality test, and how the framework maps to binding law in the US, EU, and South Korea.