Engineering Intelligence & Guides
Technical deep dives and engineering guides at the intersection of programmatic advertising and AI, decoding complex standards so you can focus on building what matters.
How to Add C2PA Metadata to AI Ad Creatives (Step-by-Step)
A step-by-step implementation guide for engineers adding C2PA metadata and IAB custom assertions (com.iab.threshold, com.iab.disclosure) to AI-generated ad creatives.
AI-Generated Voice in Ads: When Is Disclosure Required?
The IAB AI Transparency and Disclosure Framework sets out exactly when AI-generated audio in advertising requires disclosure — and when it does not. Here is what audio ad teams, podcast advertisers, and radio/streaming buyers need to know.
What Is C2PA and Why Does It Matter for AI Ads?
C2PA embeds cryptographically signed provenance metadata into AI ad creatives. Learn how the IAB's two custom assertions — com.iab.threshold and com.iab.disclosure — work, which tools write C2PA natively, and what it means for your compliance workflow.
AI Ad Disclosure Laws by Country: EU, US, South Korea 2026
A side-by-side comparison of AI advertising disclosure requirements across five jurisdictions: EU AI Act, US FTC guidelines, NY Synthetic Performer Law, California SB 942, and South Korea Telecoms Act.
NY Synthetic Performer Law: What Ad Agencies Need to Know Before June 2026
New York's Synthetic Performer Law (S.8755-A) takes effect June 2026. It requires written consent and prominent disclosure for every AI-generated replica of a real performer's voice or likeness in advertising. Penalties run $1,000–$5,000 per violation.
Does My AI Ad Need a Disclosure Label?
The IAB AI Transparency and Disclosure Framework answers this with a clear materiality test — not based on how much AI you used, but on whether a reasonable consumer could be misled. Full rules for images, video, audio, synthetic personas, and text.
IAB AI Transparency & Disclosure Framework: Complete Guide 2026
The IAB AI Transparency and Disclosure Framework (January 2026) defines when AI-generated ad content requires disclosure, what labels to use, and how C2PA metadata signals compliance. Complete guide covering all five content types, the three-part materiality test, and how the framework maps to binding law in the US, EU, and South Korea.