Professional Ad Tech Validators
A comprehensive suite of professional-grade validators, decoders, and calculators built for technical ad ops teams who need precision and speed in their daily debugging tasks.
Calculate Performance Metrics
Free calculators for CPM, CTR, revenue, and other key advertising metrics.
CPM Calculator
Calculate Cost Per Thousand Impressions (CPM) for your ad campaigns. Compare platform costs and optimize spending.
CTR Calculator
Calculate Click-Through Rate (CTR) to measure ad engagement. Track performance against industry benchmarks.
Ad Revenue Calculator
Estimate ad revenue from impressions or clicks. Plan budgets and forecast earnings for publishers.
Fill Rate Calculator
Calculate ad inventory fill rate. Identify revenue gaps and optimize demand partner setup.
eCPM Calculator
Calculate effective CPM from earnings. Compare monetization across networks and ad formats.
CPC Calculator
Calculate Cost Per Click (CPC) for campaigns. Compare platform costs and optimize bidding strategy.
ROAS Calculator
Calculate Return on Ad Spend (ROAS). Measure campaign profitability and optimize budget allocation.
ROI Calculator
Calculate Return on Investment (ROI) for marketing campaigns. Evaluate profitability and net profit.
Conversion Rate Calculator
Calculate conversion rate for your website or campaigns. Compare against industry benchmarks.
Viewability Calculator
Calculate ad viewability rate to measure impression quality. Optimize placements for better viewability.
Impression Calculator
Calculate how many impressions you can get with your budget. Plan campaigns and forecast reach.
CPA Calculator
Calculate Cost Per Acquisition to measure campaign efficiency. Optimize for profitable customer acquisition.
Frequency Calculator
Calculate ad frequency to optimize reach and avoid ad fatigue. Balance repetition and performance.
A/B Test Calculator
Calculate statistical significance for A/B tests. Determine if your test results are reliable.
Budget Pacing Calculator
Track campaign budget pacing and optimize daily spend. Ensure even budget distribution.
Lifetime Value (LTV) Calculator
Calculate customer lifetime value and LTV:CAC ratio. Measure long-term customer profitability.
Engagement Rate Calculator
Calculate social media engagement rate by impressions or reach. Compare to platform benchmarks.
Churn Rate Calculator
Calculate customer churn and retention rates. Measure customer loyalty and lifetime.
Ad Spend ROI Calculator
Calculate return on investment for ad campaigns. Measure true advertising profitability.
Programmatic Advertising Tools
Essential tools for debugging and validating ad tech implementations.
OpenRTB Validator
Validate and debug OpenRTB bid requests against IAB specifications. Ensure your bid requests are compliant.
VAST Inspector
Analyze Video Ad Serving Template (VAST) tags. Debug XML structure, media files, and tracking events.
Privacy Decoder
Decode and understand GPP & TCF v2.2 strings. Check revenue impact and vendor permissions.
IAB Materiality Checker
Check if your AI ad needs a disclosure label. Guided compliance for IAB, NY, CA and EU law.
Ads.txt Validator
Validate ads.txt files against IAB specifications. Verify authorized sellers and detect issues.
UTM Builder
Generate campaign URLs with UTM parameters for tracking. Track marketing campaign performance.
More Tools Coming Soon
We're adding more calculators weekly. Have a suggestion? Let us know.